features + options
Industry Mailout's service is feature-rich (see Standard Features)but many of our customers want something a little different. The strength of Industry Mailout is the ability with which we can deliver exactly what you want at realistic prices.
So check out our Optional Features). If what you want isn't listed then give us a call. Our services are being improved all the time see Features We'd Like to Build But We're Waiting To Be Asked.
Standard Features
Email Creation
- Customised HTML email templates We will build a template around your corporate identity or use one that your web designer supplies.
- Also in French! All the tools pages and emails are also available in French.
- Landing Pages When content is entered we create linked landing pages. So you have a complete newsletter solution with a matching ‘look and feel’.
- Image Resizer No need for additional software.
- CAN-SPAM Compliant unsubscribe link, physical address, suppression list, a valid ‘from’ address, and accurate subject lines and content
- Legitimate Email filters and firewalls can detect spam or viruses – but our emails are accepted as valid mail
- Email Client Compatibility Your email will look the same in nearly every mail programs and platforms: Windows, Macs, Hotmail, Yahoo, AOL and newer versions of Lotus Notes!
- Forward to a Friend Link Encourage viral growth of your email campaign
- Multipart (HTML & Text) and/or Text Only email formats
- Preview and Send Proofs Test your email before distribution. You can preview an email in a browser or send yourself proofs of both the HTML and text versions of your email
Email Delivery
- Emails are one to one from you to your recipient.
- Fast Delivery Entire mailings delivered in minutes
- Targeted Delivery Send to segments of your list using multiple criteria
List Management
- Subscription Management Add a subscription form to your site.
- Unsubscription Management Subscribers can easily remove themselves from your list
- Customisable Forms The pages associated with your list; your subscription, forward and preferences forms, are customisable to match your branding and identity
- Double opt-in Subscription confirmation
- Export Subscriber lists and suppression lists
- Import Subscriber lists
- Multiple and Segmented Lists Supports both totally separate lists and/or lists that contains multiple sub-lists allowing more targeted campaigns
- List Scrubbing Removes duplicates and suppresses unsubscribed and bounced addresses on import
- Retry Bounced Emails resend an email from a ink on the bounced email report
- Search and Edit subscriber information
Reporting
- Click Through Rate - Monitors which articles and links were clicked on by whom
- Open Rate - How many emails were opened and by whom
- Forwarding Which subscribers forwarded your email and to whom
- Bounces What emails were undeliverable (bounced)
- List Growth New subscribes and unsubscribes
- Individual Subscriber Activity - View all the activity of an individual subscriber
- Live Statistics View your reports online as they happen
- Downloadable Reports Download csv files (openable with Microsoft Excel and other software) containing all the data from your campaign (with summaries) .
Optional Features
Email Creation
- Quick Polls Add one question surveys to your mailouts
- Additional Personalization From ‘Dear ……’, to ‘this month's special for your region’
- WYSYWIG Editor Optional tool bar for editing content.
- Printable Versions Give your subscribers the ability to print your entire newsletter (landing page content and all!) from one printer friendly page.
- Publishing Accounts Publish an email to subordinate accounts. Great for sales teams and distributor networks.
Email Delivery
- Scheduled Email Delivery Create your mailout and schedule it to be sent at a particular time
List Management
- Edit My Preferences Subscribers can manage their preferences
Reporting
- Customised reports i.e. formatted as call lists for salespeople
Features We'd Like to Build But We're Waiting For Someone to Ask For...
- Web Log Integration wouldn't it be cool to have your email campaign stats integrated into your web site analytics software like Urchin, or ClickTracks, or WebTrends? We think so too!
- CRM Integration We've done it for ourselves with Salesforce (that's the CRM tool we use) but we'd love to do the same for a client
- More Languages email español, deutsches email, Nederlandse e-mail or email italiano anyone?
Contact us now to create the right email marketing mix for you!